Image by Bea Vaquero on Dribbble.

How Brands Are Reaching Gen Z on TikTok

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…

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Wine Industry Embraces Creativity Borne of Challenging Times

Masks or no masks, virtual wine events are here to stay. President Biden and the CDC delivered long awaited welcome news yesterday that vaccinated Americans can shed their masks outside. The updated mask mandate is seen as a harbinger of the next normal, but while many of us are more than ready to lose our…

The Power of Loose Touch Communication

When was the last time you called your grandmother? Texted your high school best friend? Emailed your first boss? Reached out to a former colleague? Or followed up with a friend of a friend who did you a favor that one time? Staying in regular communication with our family, friends, mentors, colleagues, and clients (people…

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What I Learned From Karen Wickre’s Book On Networking

Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …

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