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Navigating the Modern Brand Ambassador Landscape: Five Steps to Success

Brand ambassador programs remain a potent tool for brand engagement, excitement, and outreach in 2023. Here are five crucial steps for running a successful brand ambassador program in the current landscape: 1. Select the right representatives for your brand: Your brand ambassadors should exude excitement, engagement, and possess comprehensive knowledge about your company. The selection…


Three PR Trends Shaping 2024’s Communication Landscape

By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…

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Fasten Your Seatbelts, It’s Going to Be A VUCA Year

VUCA. Volatility, Uncertainty, Complexity, and Ambiguity. Or, as HBR once described it, the phrase is, “a catchall for “Hey, it’s crazy out there!” In an interview with Fortune Magazine, Jason Girzadas, CEO of Deloitte US, said VUCA is the new normal. I completely agree. It’s a presidential election year, people! As if things weren’t wild…

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What’s In vs Out in 2024, According to our Wine & Spirits Team

By Alexis Karis As the wine industry comes off a very busy, celebratory holiday season, 2024 ushers in a predictable “lull” during Dry January, when many oenophiles abstain from drinking. This lull makes it a perfect time to reflect on what happened in the past year and, more importantly, consider what is ahead. Enter: the…

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You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!