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Building Company Culture During a Pandemic: Virtual Happy Hour Tips and Ideas

By Alexis Karis It has been 9 months since the pandemic upended our work environment as we knew it and forced many of us to work remotely. For our team at Double Forte, who live in or have re-located to Hawaii, Rhode Island and other states in between, remote work will be with us for…

bon-appetit

Why I’m Rooting for Bon Appétit to Succeed After Months of Reckoning Over Structural Racism

After months of reckoning over racism and pay inequality at Bon Appétit, the recipe-focused food magazine owned by parent company Condé Nast, promises a brighter road ahead for its staff members, freelance food writers, and readers. The Background On June 8, 2020, a photo of former Bon Appétit editor in chief Adam Rapoport and his…

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The SAY Gap is Connected to the Care Trap

Double Forte is a women-owned business. With 90 percent of the staff made up of women, we are big believers in women taking their “seat at the table” and believe strongly in improvement through inclusion. As such, we are painfully aware that most of the people getting quoted in the press are men, and that…

What Brands Can Learn from Kohl’s Holiday Commercial

Not many people are feeling like “It’s the Most Wonderful Time of the Year” and never has the song “I’ll Be Home for Christmas” carried such gravitas. So, the question brands need to be asking themselves is how can I prevent my customer from having a “Blue Christmas?” The answer is quite simple: copy Kohl’s!…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!