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Four Strategies for Media Relations Success in December

By: Catherine Bormann The season of “Let’s circle back after the holidays” is in full swing. While that sounds appealing, in public relations, where timing is critical, postponing pitching until next year is a significant misstep. In fact, the holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. …

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The Dos and Don’ts of Navigating a Public Relations Crisis

by Gabriel Muñoz Within the last year, celebrities and brands have faced a similar problem: What is the best strategy when a public relations crisis occurs? Recently, Taylor Swift and Ticketmaster, Lizzo, Dylan Mulvaney and Bud Light, Drew Barrymore, and more chose to make public statements, offering up an explanation or apology for their actions,…

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Now What Do We Do?

Greetings from the Ever Changing Landscape of Media Relations, Two and half years after COVID shuttered offices –  and newsrooms – we’re still seeing shifts in how media companies are adapting to the remote/hybrid/return to office landscape. And that means we’re constantly adapting to new ways of building relationships – especially as face-to-face meetings have…

Beverage Industry Forecast: Four Trends to Watch in 2024

By Lauren Trieschmann As we approach the end of the year, we’ve already seen a steady stream of predictions from industry experts and leading brands about what to expect in the beverage space in 2024. Below, we’ve outlined a few notable trends our team will be keeping a close watch on going into the new…

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