Simplify Ruthlessly

Simplify Ruthlessly

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak,” the renowned abstract expressionist Hans Hofmann is credited with saying.  I am not an artist, well not of the visual type, although I’m assured by my artistic friends and The Wall Street Journal  that indeed Abstract Expressionism is the discipline…

influencer marketing

5 More strategies to Maximize Influencer Campaigns

Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing  by 2020, according to Business Insider. She also noted,…

A Toast To The Low/No Beverage Movement

A Toast to the Low/No Beverage Movement

With a robust food & bev practice at Double Forte, we’re constantly on the look out for trends, data and opportunities that may impact our work for our clients. One key trend: low ABV (alcohol by volume percentage) beverages.  America’s drinking preferences have finally caught up to the rest of the world: people (and mostly…

Breaking out on Twitter

New Year, New Twitter Strategy: Breaking Through Without Sacrificing Voice

If you’ve yet to follow New Jersey’s Twitter account, all I can say is you’re missing out. As a consumer of Twitter (and proud Jersey native, might I add), it’s highly amusing. As a marketer, it reminds me that striking the right balance of authentic voice and entertaining content is no piece of cake –…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!