Here are the big 3 interview questions you should always answer - even when they're not asked.

The Big 3 Interview Questions I’m Really Asking

Doing well in an interview at Double Forte should be pretty for the people who apply for open positions. Why? Because we TELL PEOPLE WHAT WE WANT on our website, in our podcasts, and in the articles, we post on various blogs and LinkedIn. We even outline the types of interview questions you will get…

Holiday Gift Guide Placement Has as much to do with where you can get it as it does with how cool the gift is

Ho, Ho, H…Links – Today’s Holiday Gift Guides

It seems like just yesterday PR professionals and editors lived a simpler, (mostly) friendly give-and-take existence. Heading into holiday season, hardworking media mavens connected with their editorial partners in crime, tossing them witty holiday pitches designed to sell the season’s hottest gift ideas on behalf of their clients, all the while hoping for the coveted…

Crisis Communications

Every Company Needs A Crisis Plan

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual…


What To Expect From Your Agency: Service

Nothing is more distressing as an agency CEO than when other agencies’ service standards are so low that they reflect badly on the rest of the PR/Communication firms in their market. All agencies suffer when clients aren’t served well.   In the last week, I’ve had four conversations with companies looking to switch PR firms if…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!