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Travel by Tales: A Summer Book Club

As a PR agency that prides itself on creativity, we prioritize an eclectic range of knowledge. From English literature to agriculture, our office contains a variety of different academic and professional backgrounds — heck, our CEO studied medieval history in her academic days. However, saturated in our own work, we can unintentionally become insulated from…

Human model on blue background in technology concept, artificial intelligence, 3d illustration

It’s Time To Update Your Customer Persona

When was the last time you reviewed your customer personas? Customer personas are critical. In order to make a meaningful connection with a buyer, you need to know who they are, what they like, how they live, and what motivates them, aka, how they make purchasing decisions.  Most of the brands we work with understand…

Clock at the wall

Three Apps That Save Time

By Ramsha Khan As public relations professionals, we know that  long hours are part of the job and we do what it takes to get results for our clients. Still, there are only so many hours in a day, so it’s important to do the most with what we have. According to a recent study, 21…

Our intern thinks we should read more Wired Magazine

Read More WIRED Magazine

Every time I pick up a copy of the newspaper (yes I still read the physical newspaper) yet another long strand of facts confront me. I gather the basics, the who, the what, the where, etc, and proceed to a series of quotes. This is standard news format (more on writing here.) I do my…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!