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How you can use your influence for Democracy

Taylor Swift Uses Her Influence For Democracy

Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of…

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Are You Millennial Minded?

As Double Forte  CEO Lee Caraher says, if you don’t have millennials in your business your business doesn’t have a future. That’s because millennials are the largest generation. But millennials – they’re so, I don’t know, millennial. And what’s wrong with that? At Double Forte, we believe in the power of a multigenerational workforce. We know…

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Actions Must Match Words

In the age of authenticity, what you do matters as much as what you say. In order to be believable, credible, and trusted, you’ve got to walk the talk. The recent Nike campaign featuring Colin Kaepernick reminds us of that. Nike’s decision to feature Kaepernick, an NFL player who chose to kneel during the playing…

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What Friedrich Wilhelm Nietzsche and Kim Kardashian Share

What do Friedrich Wilhelm Nietzsche and Kim Kardashian have in common? Influence. Nietzsche, if you remember from your Philosophy 101 class, was a German philosopher who scholars say had enormous influence on Western culture. And Kim Kardashian, well she reportedly gets paid $1 million per Instagram post because she influenceslegions of followers. The point is this: influencers are not a…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!