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5 Influencer Marketing Trends to Be Aware Of

Brands continue to turn to influencer marketing to reach the audiences that matter most to them. That’s because influencer marketing creates trust when done right. But most likely it’s because most marketers agree that a strong influencer marketing program, delivers 11x higher ROI than other forms of digital marketing. As you build your influencer marketing campaigns,…

What You Can Do to Create the Most Effective Brand Ambassador Program

by Ani Comella Brand ambassador programs can build engagement for a brand, create excitement and extend reach. Here are 5 steps to running a successful brand ambassador program: Find the right people to represent your brand Brand ambassadors should be exciting, engaging and highly knowledgeable about the company. Who you hire to be the face…

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Wondering About Weed

As the legalization of cannabis and cannabis-derived products continues – already a $7.2 billion market – the industry is clearly a source of innovation and opportunity. Here at Double Forte, we’ve talked to several interesting CBD (cannabidiol) companies creating nutrition and wellness products. With any prospect, in any industry, before we move forward, we ask…

Brand Ambassador and Social Influencers – Are They The Same?

by Ani Comella So you read the marketing trades and you know that when it comes to reach and engagement, social influencers are worth looking into. And then one of your industry peers tells you they’ve just run a successful brand ambassador campaign. “Uhuh,” you nod. You’ve read all bout that. But, wait?! Have you?…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!