Instagram Rolls Out IGTV: What You Need To Know

by Aleah Feuerborn In case you missed it, or wondered what that new button at the top of your Instagram feed was, the social platform made a huge update last week – this time taking on YouTube. Coined “IGTV,” Instagram’s new feature allows users to share long videos, compared to the one minute max users…


5 Ways To Generate Creative Content Ideas

One of the core components of an effective content strategy is consistency. And to aid you in delivering a consistent content program, we recently shared some great tools for generating relevant content on a consistent basis. But another core component of a content program is creativity, and well, that’s a little more nebulous, isn’t it.…


Brand Activations Key to Engagement

At Double Forte, we believe that the fastest path to long term loyalty and meaningful customer relationships is through a brand activation. That means events are more integral than ever before to an overall marketing strategy. Need some inspiration for your next brand activation? Check out these recent events we’ve been involved with: Happening now, E3. For…

This is an overhead photo of construction tools isolated on white background. There is a level, nuts, ranch, screwdriver, hammer, tape measure, drillbit, plumber's wrench, rivet hole puncher, razor blade, pliers, measuring tool, and more.

3 Tools To Aid In Generating Relevant Content

Content, as we all know by now, is king. A smart content strategy pays dividends over time. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content makes you easier to search and find, helps you break through the noise in…

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