podcast etiquette

11 Simple Rules of Podcast Guest Etiquette

Podcasts are the fastest growing media format. Listenership is up 11 percent in the last year with more Americans (42 million) tuning in to podcasts than going to the movies each week. If you’re not hosting your own show (and why aren’t you?), you should consider delivering your message and reaching your target audience as…

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Brands Are Meant To Be Experienced

Here at Double Forte we believe that brands are meant to be experienced, not merely observed. To that end, we’ve partnered with The Entertainment Software Association for 10 years, generating excitement and media attention around its high-profile computer and video games trade show, E3. And today we announced that we are working with entertainment power players Comedy…

Car engine in monochrome

Own It! Why An Owned Media Strategy Is Critical

We hear, and talk, about social media, and the importance of a solid social strategy in order to reach the buyers that matter most. We know instinctively the value of earned media; if a trusted news source talks positively about us, it’s instant credibility. What we don’t discuss enough, is the power and value of…

Strategic World Map With Infographics

Are Content Maps Still Cool?

Is it just me or is nobody talking about content maps these days? Lately, everyone’s talking about your “brand story.” Sounds so cool, doesn’t it? According to the Content Marketing Institute, a brand story is, “the emotional narrative that expresses the vision and purpose of your organization.” Makes the concept of a content map feel…

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You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!