What You Should Never Say In Email

We have a saying here at Double Forte: The point of communication is to stop it. What’s that you say? Clear communication is finite. It doesn’t require lots of iterations. If you are delivering an effective message it should have impact upon impact. Here’s why this matters. The average American worker receives 121 emails a day. Each…


10 Things We’ve Learned as Summer Interns

By Lizzie Venditti and Greta Gordon As recent college graduates, we’ve grown as both young adults and public relations professionals during our internship at independent communications and creative firm Double Forte. Here are 10 things we’ve learned during our past 90 days in the office that we’ll carry with us throughout our careers. Teamwork is Key At…


Go Ahead: Unplug and Recharge

We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half…


In Support of the Multigenerational Communications Department

If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life…

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