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Three News Stories (and One Crazy Twitter Thread) PR Pros Need to Read Before Implementing an AI-Driven Media Relations Strategy

By: Catherine Bormann Artificial Intelligence (AI) is shaping the future of newsrooms. If you haven’t started to think about how this will affect your media relations strategy moving forward, now is the time. It’s estimated that 50% of newsrooms are utilizing generative AI tools, and PR professionals will be left behind if they don’t adapt…

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How to Measure the Success of Your Influencer Campaign

Influencer marketing is a $16.4 billion industry with an ever-growing roster of digital creators. Harnessing the power of these influencers is an important addition to any effective communication and marketing strategy. When executed well, an influencer campaign is a valuable tool to build brand awareness authentically. That said, defining the success of an influencer campaign…

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The Future is Here

The Rise of ChatGPT and Generative AI “May occasionally generate incorrect information.” “May occasionally produce harmful instructions or biased content.” “Limited knowledge of world and events after 2021.” These are the three “warnings” shown to users before they can feed ChatGPT a prompt. Even with these limitations clearly outlined for users to heed, it didn’t…

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The Golden Age of Social Media is Over

For the first time since they took over our lives, social media platforms, including TikTok and Twitter, are either on the brink of a mass exodus (through a government-wide ban that will put many more things at risk if passed as currently written) or extinction (due to Elon Musk’s controversial and lackluster takeover), respectively. Meta,…

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