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Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media,…

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Double Forte Wins New Clients

Sometimes we use this space for you – tips and tricks of the trade, updates on social platforms, you know, news you can use. And sometimes, we use this space for us – news we want to share – which is also for you, because the more we grow and evolve, the more we have…

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How To Align Your Content Strategy To Your Business Goals

Content strategies are meaningless unless they are aligned with your business goals. So how does a marketing department and the C-suite make sure the two are aligned? We’ve got you covered with these 5 steps to align your marketing strategy with your business goals. Share your business goals with the marketing and/or content team. This step…

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It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!