What A Potato Can Teach Us About Influencer Marketing

By Liz O’Donnell Something is gratin, err, rotten, in the world of influencer marketing and Erik Sherman tells us all about it in his recent Inc. article, “The Influencer You Use May Be Ripping You Off.” Sherman discusses the practice of buying fake followers on social media. It’s a practice many are aware of but…


Social Media Don’ts

  At Double Forte, we spend a lot of time advising people on what to do on social media. Do be consistent. Do be authentic. Do be relevant, etc., etc., etc. But what about the don’ts? What are the things you should never do on social media? There’s the obvious list: don’t be vulgar, don’t…


4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half…


Asking If The Mom Blog Is Dead Is the Wrong Question

by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that…

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