4 Reasons You Should Be Marketing to Working Daughters

By Liz O’Donnell This week I had the opportunity to address the Marketing To Moms Conference about a segment of moms that are too often ignored: mothers in the sandwich. Currently there are 44 million unpaid family caregivers in the United States and 60 percent of them are women. With 10,000 people turning 65 every…


I Am Proud of My Name, My Gender and The Career I’ve Earned

By Lyndsey Besser In general, I’m a pretty even-keeled person. It takes a lot to get me up in arms. But this week, something did. On Wednesday morning, an “investor and serial entrepreneur” took to the Wall Street Journal for some digital mansplaining. It was suggested that I, along with other women worldwide, forgo my…


Snapchat: Can You See The Future?

Snapchat, the social media platform for the younger set, just got cooler, or maybe just younger, or maybe that’s the same thing. The social site, which boasts an estimated 150 million users every day, just changed its name to Snap, and rolled out a new pair of sunglasses called Spectacles. Now before you start with…


LinkedIn: Love It, Learn It, Lean Into It

We are huge fans of LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. There are more than 350 million users worldwide and 40 percent of those users check LinkedIn daily. Learn to master LinkedIn and you can easily standout to peers, prospects, and potential employees. To help…

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