BLOG & PODCASTS

Are Buyer Personas Really Useful?

So often we are asked if buyer personas are really useful. The answer is yes, and no. Developing a useful buyer persona is critical to an effective marketing program. After all, if you don’t know who your customer is then how in the world can you connect with them? But when your buyer personas are…

Two Guys Walk Into a Bar… and Learn Something New About SEO?

written by Duncan Lowe A few weeks ago I was standing at a bar on Divisadero street discussing SEO with a friend – not my typical Friday night. “SEO is dead!” he shouted. My friend had consumed a few IPA’s so I took what he said with a grain of salt. I didn’t believe that…

What Would You Do If Failure Wasn’t An Option?

Written by Duncan Lowe All eyes were on Joe Kowalke, our senior account manager, as he stood in front of a semi-circle of Double Forte employees. “What would you do if failure wasn’t an option?” he said, repeating the question twice to emphasize its gravity. Every Tuesday at 11:30 a.m. Double Forte ends our internal…

Build a Business Blogging Strategy: 9 Tips

A company’s blog, hosted on a its own website, is the heart of all its content marketing efforts. Publishing an article is one of the most cost-effective ways to promote your business leading to more sales, establishing you as a leading authority in the industry and giving you a chance to broaden your reach. Plus,…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!