Brand Activations Key to Engagement

At Double Forte, we believe that the fastest path to long term loyalty and meaningful customer relationships is through a brand activation. That means events are more integral than ever before to an overall marketing strategy. Need some inspiration for your next brand activation? Check out these recent events we’ve been involved with:

Happening now, E3. For the past ten years, Double Forte has worked with the expo, the most powerful showcase for new video game titles and technology and the premiere fan experience for gamers who want behind-the-scenes access. More than 200 exhibitors will participate in the sold-out event this week and 50,000 video game industry professionals from more than 100 countries are in attendance. Leading up to the three-day conference, our team developed the media strategy, handled press credentialing, and coordinated with national and regional media.

Clusterfest. Last week in San Francisco our team managed all press on-site at Comedy Central Presents Clusterfest, which featured more than 70 comedians and musicians performing across multiple stages. Headliners included Jon Stewart, Amy Schumer, The Lonely Island and John Mulaney, plus a diverse group of established and emerging artists, such as Tiffany Haddish, Jim Jefferies, Michael Che, Maria Bamford, Wu-Tang Clan, T-Pain, Action Bronson, John Early and Kate Berlant.

In addition to comedy and musical performances, Clusterfest attendees stepped into the worlds of their favorite television shows with interactive attractions from South Park, The Daily Show with Trevor Noah, Arrested Development, Double Dare and It’s Always Sunny in Philadelphia. Leading up to the three-day festival, Double Forte developed the media strategy, executed all national and San Francisco media relations, plus press credentialing for the event.

Clover Sonoma/Sunset Magazine breakfast. Earlier this year, Double Forte scheduled, planned and hosted a Clover Sonoma breakfast at the office of Sunset magazine in Oakland, California to introduce the brand’s new Non-GMO Lactose Free Milk. At the event, editorial staff enjoyed Clover Sonoma Whole Greek Yogurt with granola, European Style Butter with fresh bread and pastries, and new Chocolate Milk as hot chocolate. Samples were left behind for editorial consideration and test kitchen application. During the breakfast, conversation with Sunset staff uncovered partnership opportunities around the magazine’s anniversary pop-up events taking place in new markets where Clover will soon launch. Double Forte introduced Clover’s marketing team to Sunset’s partnership team to explore future collaboration in these markets.

Cupcake at Coachella. Cupcake Vineyards just wrapped up their fourth year as the official wine sponsor of the Coachella Valley Music & Arts Festival. Their sponsorship of the festival includes bringing a bright yellow truck serving up Cupcake wines with ice pop, called Pop-Tails to festival attendees. Our team coordinated with four lifestyle influencers for social media coverage of Cupcake Vineyards’ involvement at the festival. Influencers included Brandi Cyrus (960k followers), Keyma Morgan (524k followers), Lily Alboghasemi (135k followers) and Caitlyn Warakomski (130k followers). The engagements resulted in 2.01 million impressions on behalf of the brand with over 30.7k engagements.

Freakshow. Last month, our NewYork team hosted a media event for Freakshow, from Michael David Winery. Held at The Muse Brooklyn, a circus training facility, guests, including 23 members of the media, experienced a flying trapeze, aerial silks and juggling instruction followed by a Freakshow wine tasting and some light bites. The tasting included a brief welcome and brand overview by Dave Phillips (co-owner, president) and Jeff Farthing (winemaker), as well as entertainment by a bottle walker and mentalist.

Photo credit: Courtesy of Clusterfest by FilmMagic.com