If you type, “What is the meaning of life?” into a search bar, you will get more than 2 billion results. Somewhere in there, has to be the answer, right? But the answer I trust might be different than the answer you trust. Trust is the hottest currency in marketing.

At Double Forte we know that earned media builds trust. We also know that when combined with paid media, it is even more effective. That’s why we’re building strategic partnerships with companies like Conductor, which specializes in search and content optimization.

Click here┬áto read our point of view on Conductor’s blog about how to build customer loyalty and trust through content marketing. And if you’re looking for help developing meaningful content that your customers will trust, we can help.