Launched Silver Spring Foods beyond the Midwest, leveraging football season for a national influencer campaign that showcased the versatility of horseradish, reached more than 2.2 million consumers and created a library of original content for the brand.
22M+
impressions
18
influencers nationwide, one original recipe each
66
social posts
Challenge
Silver Spring Foods had spent nearly 90 years building a loyal following around its Wisconsin roots, but awareness remained concentrated in the Midwest. After strengthening its online presence, the brand was ready to reach new consumers and grow its social audience in markets across the country.
The challenge was bigger than introducing Silver Spring to new audiences. We needed to broaden perceptions of horseradish itself, showing consumers that it could go far beyond a traditional condiment and become a versatile ingredient for recipes, entertaining and everyday occasions.
Approach
TURNED FOOTBALL SEASON INTO A NATIONAL BRAND MOMENT. Double Forte capitalized on Silver Spring’s Lambeau Field partnership and the brand’s Bloody Mary served at the stadium to create a timely campaign around football, tailgating and seasonal entertainment. The connection gave us an authentic way to leverage Silver Spring’s Wisconsin heritage while introducing the brand to consumers nationwide.
TOOK SILVER SPRING BEYOND ITS MIDWESTERN BASE. We selected 18 influencers across the country to put Silver Spring products in front of new audiences and demonstrate how horseradish could show up in unexpected and approachable ways.
MADE PRODUCT VERSATILITY THE CONTENT ENGINE. Rather than simply asking creators to feature the product, each influencer developed an original recipe using Silver Spring products and shared it across multiple social platforms. A consumer giveaway added another reason to engage and extended the campaign beyond passive awareness.
TURNED INFLUENCER CONTENT INTO A LONG-TERM BRAND ASSET. The campaign generated far more than one-time social posts. Silver Spring incorporated the creators’ recipes and photography into its own content strategy, giving the brand a pipeline of engaging content it could continue using to showcase products and drive social engagement long after the campaign ended.
Results
The campaign generated more than 2.2 million impressions and significantly expanded Silver Spring’s brand messaging beyond its core Wisconsin audience.
The 18 participating influencers produced:
17
blog posts
18
original recipes
66
social media posts
2.2M+
impressions
Regional brand to National audience
Just as importantly, the campaign left Silver Spring with a valuable library of original recipes and photography that could continue working across its owned channels, extending the value of the influencer investment beyond the initial activation.
Double Forte took a deeply rooted regional brand to new audiences nationwide while expanding what consumers could imagine doing with its signature ingredient.
Learn more
Reach out to learn how the Double Forte team can help you.
Challenge
Challenge
![Element[AL]](https://ev3pjcxpazn.exactdn.com/wp-content/uploads/2026/09/ElementAL_Bottle-on-Table_16x7_Compressed_80-1024x448.webp?strip=all)
