Double Forte

Public Relations

The Wine Group

By Monica Rolbiecki-Severson

Building Corporate Reputation Through Trade Influence

Success Indicators

3 of 5

national priority wine reviewers were hosted for winery visits and tastings

49 scores of 90

or higher earned across four leading wine publications

Secured editorial coverage

in VinePair, Shaken News Daily, Wine Enthusiast, Wine Business Monthly and others

The Goal

Position as a forward-thinking industry leader while raising the visibility of its executives, winemakers and priority brands among the trade audiences shaping the wine business.

The Strategy

Double Forte leads an always-on trade communications and thought leadership program that builds lasting relationships with influential industry pundits and wine reviewers.

We connect executives, winemakers and brand leaders with the right people and opportunities, from thought leadership platforms to high-value industry events and speaking opportunities to winery visits and guided tastings. Targeted media outreach and a steady cadence of strategic wine submissions keep the company and its portfolio visible throughout the year.

Strong reviews and earned coverage are amplified through trade advertising, extending their reach and business value. This integrated approach strengthens the corporate reputation, supports priority brands and establishes company leaders as informed voices on the trends and issues influencing the industry.