Why Context Is Queen

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Lately we’ve been talking about context at Double Forte. If content is king, then context is clearly queen. Your content needs context. Content is the what; context is the why. Context gives content meaning and helps audiences connect with your message. Without context a blog post is just words, a video just moving images. With context, they can become hope, a…

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Yes, Inflation Matters If You Work In Communications

By Emily Smith For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer…

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Media: Friend or Foe

The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement…

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How Diversity & Inclusion Changed Marketing in 2020

by Sydnie Jones Twenty-twenty was the year that put a giant mirror in front of society and forced us to rethink our lives. While COVID-19 ransacked communities, another disease was brought to light: the idea that people of color do not have the same rights and privileges as their white colleagues. Moreover, Black, Indigenous and People…

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How Brands Are Reaching Gen Z on TikTok

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…

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The Power of Loose Touch Communication

When was the last time you called your grandmother? Texted your high school best friend? Emailed your first boss? Reached out to a former colleague? Or followed up with a friend of a friend who did you a favor that one time? Staying in regular communication with our family, friends, mentors, colleagues, and clients (people…

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What I Learned From Karen Wickre’s Book On Networking

Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …

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Everything Speaks: Inauguration Edition

By Patricia Denci This past Wednesday, Americans were glued to their TV sets watching the inauguration of the 46th President of The United States, Joe Biden. Beyond the words of the presidential oath, the fashion and symbols used during the inauguration by the President, Vice President and attendees spoke volumes. As The New York Times…

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