In This Epic Moment of Uncertainty, Trust You Know What To Do

After a relentless presidential campaign, a very late night, if not all-nighter, watching the state by state returns and listening to the pundits, we wake to a morning of uncertainty – perhaps the outcome we expected, but not the outcome we wanted. We’re exhausted by last night, by the COVID-19 pandemic, by 2020 in general,…

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Learning from The Fly: Leveraging a Viral Moment

After last Tuesday’s vice presidential debate, there was one only topic that spawned countless tweets, memes and even merchandise. It wasn’t foreign policy, taxes or climate change. It was the fly. A black fly landed on Vice President Mike Pence’s head and stayed for more than two minutes, capturing the nation’s attention. The fly received…

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TikTok vs. Instagram Reels

The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app…

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Company Values: Your Best Defense Against Changing Environments

Adjusting brand strategies to rapidly changing environments has become commonplace for most companies these days. Since the onset of COVID-19, brands have had to shift quickly to determine best ways to stay top of mind with their customers. As communicators, we know to keep a watchful eye on our brands and the audiences who love…

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Trend Report: Food & Beverage

Last week we released our new Trends Report. We’ve identified 15 consumer trends for “the next normal” across four major categories: Food & Beverage, Consumer Lifestyle, Wellness, and Work. Today, we’re exploring the Food & Beverage category and the trends that have been shaped from our collective staying at home, and now, starting to venture out.…

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4 Tips for Planning During Chaos

Did your public relations plan for 2020 include a global pandemic that would force everyone into their homes? What about on-going national protests for racial equality? If it did, you should probably start playing the stock market. For most of us, 2020 has brought an onslaught of unplanned challenges and we’re only half way through…

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5 Reasons Why Your Business Needs PR Now

One way or another, COVID-19 shook up your plans in both life and business, and you may find yourself scrambling to pick up the pieces. The good news is, your PR team can help get your business back on track. Here are 5 reasons why PR is important in the midst of a crisis.  …

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