How Brands Are Reaching Gen Z on TikTok

May 5, 2021Communication, Social Media, Uncategorized

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More

Instagram; The One-Upper Of Social Platforms

March 16, 2021Social Media

We have all experienced the sheer annoyance of the one-upper. You show up to work vulnerable, disheveled and exhausted; having been up all night with a screaming baby. The one-upper coworker quickly reminds you, “My twins had colic with acid reflux, and both screamed and puked for two years straight.” Maybe you were thrilled to … Read More

Facebook Removes the Like Button from Pages: What it Means for Brands

March 3, 2021Social Media

by Alexis Karis Earlier this year, Facebook announced plans for the redesign of its Pages Experience. It’s a major overhaul for the social media platform’s Pages tool, which allows businesses, brands, public figures and creators to connect with Facebook users. According to Facebook’s announcement shared in a recent blog post, key new features include: Redesigned … Read More

TikTok, Alcohol, Advertising and You

February 24, 2021Social Media

Here at Double Forte, we’re old enough to remember Snap. Or should we say young enough? Yes, we know the social platform is still relevant and the kids are still there. We can also recall the many iterations of alcohol advertising policies the social site has gone through due to its younger demographic. That’s why … Read More

We’re In the Club!

February 17, 2021Social Media, Uncategorized

Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your … Read More

Instagram: Real Talk About Reels, and more

February 9, 2021Social Media

Let’s talk about Instagram. It continues to be one of the fastest growing social media platforms. (And yeah, we’re on Clubhouse – watch this space for more on that new app later). But today, let’s talk Instagram, because we’ve been getting a lot of inquiries from clients on how best practices have changed and how … Read More