When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went … Read More
Social Media
Four Simple Tips for Leveraging Social Media to Build Your Brand
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more … Read More
Britney is Free, but Why Won’t the Internet Let Her Be?
by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with … Read More
What Exactly Is The Metaverse? Here’s Everything You Need To Know
By Mollie Leal Since Meta (previously Facebook) announced its investment shift in the metaverse back in October 2021, the term has become a hot topic in mainstream media. It’s left many of us asking ourselves, what even is the metaverse? And what does it mean for the future of the internet? Lucky for you, we … Read More
4 Social Media Platform Updates You Missed in 2021
by Alexis Karis Just as fast as the world seems to change (hello Omicron and lockdown deja-vu…), so does social media. It seems like every platform from Instagram to Facebook to LinkedIn has new features and updates rolling out constantly – both small and sometimes large. We know that a New Year brings with it … Read More
3 Tips for Vetting and Selecting Influencers for Your Brand’s Campaign
When you hear the word “influencer,” what comes to mind? Visions of a gorgeous, millennial woman showing off the trendiest clothes and accessories on Instagram? Or maybe you think of an athleisurewear -clad teenager dancing in their living room on TikTok. Either way, as long as social media platforms allow creators to monetize their content, … Read More
7 Social Media Strategies for 2022
In the midst of planning season, it’s time to take stock of your social media strategies. The rules of engagement continue to change as the world continues to evolve along with the pandemic. Therefore, the way you engage with key constituents must evolve too. Here are seven social media strategies to consider for 2022: Podcasts … Read More
To Disclose or Not to Disclose: Transparency in Alcohol Social Media
Influencer marketing for alcohol brands can feel like running through a minefield of countless legal pitfalls such as using proper disclosures, not promoting excessive drinking, not sharing content with minors under the legal drinking age and more. This September a group of 13 public relations and advertising agencies announced a commitment to a global standard … Read More
Hush, Just Stop! #BritneySpeaks but is the World Ready to Listen?
By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the … Read More
How Brands Are Reaching Gen Z on TikTok
TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More