Brands, What Are You Waiting For?

June 10, 2020Mobile Devices & Apps, Social Media

If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share … Read More

4 Key Social Media Takeaways From SMMW2020

March 19, 2020Social Media

In a fast-changing world, social media seems to work at the same speed or even faster. At Double Forte, we work hard to understand the current landscape, and the new tactics and best practices for each platform. In an effort to continue to learn, our team recently attended Social Media Marketing World 2020 (SMMW2020) in … Read More

5 More strategies to Maximize Influencer Campaigns

February 5, 2020Social Media, Uncategorized

Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing  by 2020, according to Business Insider. She also noted, … Read More

5 Strategies To Maximize Influencer Campaigns

January 8, 2020Social Media

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the … Read More

3 Social Media Trends To Stay Relevant in 2020

January 2, 2020Social Media

We’ve combed through the many, many, many 2020 trend lists and pulled out our top three favorites to keep in mind as we look to finalize 2020 communications plans and strategies. While the meteoric rise of TikTok gets all the splashy coverage (shout out to Reese Witherspoon for bringing it mainstream), we’ve zeroed in on … Read More