We have all experienced the sheer annoyance of the one-upper. You show up to work vulnerable, disheveled and exhausted; having been up all night with a screaming baby. The one-upper coworker quickly reminds you, “My twins had colic with acid reflux, and both screamed and puked for two years straight.” Maybe you were thrilled to … Read More
by Gabriel Muñoz In February 2008, film director Michael Moore shared his opinion on the world’s fascination with Britney Spears during an interview on Larry King Live: “Why don’t we just leave her alone, and let her just go on with her life?” Moore’s take was seen as sympathetic, especially at a time when the … Read More
by Alexis Karis Earlier this year, Facebook announced plans for the redesign of its Pages Experience. It’s a major overhaul for the social media platform’s Pages tool, which allows businesses, brands, public figures and creators to connect with Facebook users. According to Facebook’s announcement shared in a recent blog post, key new features include: Redesigned … Read More
Here at Double Forte, we’re old enough to remember Snap. Or should we say young enough? Yes, we know the social platform is still relevant and the kids are still there. We can also recall the many iterations of alcohol advertising policies the social site has gone through due to its younger demographic. That’s why … Read More
Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your … Read More
Let’s talk about Instagram. It continues to be one of the fastest growing social media platforms. (And yeah, we’re on Clubhouse – watch this space for more on that new app later). But today, let’s talk Instagram, because we’ve been getting a lot of inquiries from clients on how best practices have changed and how … Read More
by Gabriel Munoz In the years since Britney Spears first became a global pop icon, a lot has changed. In fact, the majority of her most iconic moments in pop culture occurred before social media was even a thing. In the early ‘00s, what became a “moment” or not, was dictated by the mainstream media. … Read More
The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app … Read More
If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share … Read More
In a fast-changing world, social media seems to work at the same speed or even faster. At Double Forte, we work hard to understand the current landscape, and the new tactics and best practices for each platform. In an effort to continue to learn, our team recently attended Social Media Marketing World 2020 (SMMW2020) in … Read More