7 Social Media Strategies for 2022

In the midst of planning season, it’s time to take stock of your social media strategies. The rules of engagement continue to change as the world continues to evolve along with the pandemic. Therefore, the way you engage with key constituents must evolve too. Here are seven social media strategies to consider for 2022: Podcasts…

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To Disclose or Not to Disclose: Transparency in Alcohol Social Media

Influencer marketing for alcohol brands can feel like running through a minefield of countless legal pitfalls such as using proper disclosures, not promoting excessive drinking, not sharing content with minors under the legal drinking age and more. This September a group of 13 public relations and advertising agencies announced a commitment to a global standard…

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How Brands Are Reaching Gen Z on TikTok

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…

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Instagram; The One-Upper Of Social Platforms

We have all experienced the sheer annoyance of the one-upper. You show up to work vulnerable, disheveled and exhausted; having been up all night with a screaming baby. The one-upper coworker quickly reminds you, “My twins had colic with acid reflux, and both screamed and puked for two years straight.” Maybe you were thrilled to…

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No Damsels in Distress: The Aftermath of Framing Britney Spears

by Gabriel Muñoz In February 2008, film director Michael Moore shared his opinion on the world’s fascination with Britney Spears during an interview on Larry King Live: “Why don’t we just leave her alone, and let her just go on with her life?” Moore’s take was seen as sympathetic, especially at a time when the…

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Facebook Removes the Like Button from Pages: What it Means for Brands

by Alexis Karis Earlier this year, Facebook announced plans for the redesign of its Pages Experience. It’s a major overhaul for the social media platform’s Pages tool, which allows businesses, brands, public figures and creators to connect with Facebook users. According to Facebook’s announcement shared in a recent blog post, key new features include: Redesigned…

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TikTok, Alcohol, Advertising and You

Here at Double Forte, we’re old enough to remember Snap. Or should we say young enough? Yes, we know the social platform is still relevant and the kids are still there. We can also recall the many iterations of alcohol advertising policies the social site has gone through due to its younger demographic. That’s why…

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We’re In the Club!

Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your…

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Instagram: Real Talk About Reels, and more

Let’s talk about Instagram. It continues to be one of the fastest growing social media platforms. (And yeah, we’re on Clubhouse – watch this space for more on that new app later). But today, let’s talk Instagram, because we’ve been getting a lot of inquiries from clients on how best practices have changed and how…

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