Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing by 2020, according to Business Insider. She also noted, … Read More
If you’ve yet to follow New Jersey’s Twitter account, all I can say is you’re missing out. As a consumer of Twitter (and proud Jersey native, might I add), it’s highly amusing. As a marketer, it reminds me that striking the right balance of authentic voice and entertaining content is no piece of cake – … Read More
When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the … Read More
We’ve combed through the many, many, many 2020 trend lists and pulled out our top three favorites to keep in mind as we look to finalize 2020 communications plans and strategies. While the meteoric rise of TikTok gets all the splashy coverage (shout out to Reese Witherspoon for bringing it mainstream), we’ve zeroed in on … Read More