An Image is Worth A Thousand Clicks

Image

When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also…

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Building Trust Via Earned and Paid

If you type, “What is the meaning of life?” into a search bar, you will get more than 2 billion results. Somewhere in there, has to be the answer, right? But the answer I trust might be different than the answer you trust. Trust is the hottest currency in marketing. At Double Forte we know…

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26 Ways to Come Up with Blog Post Ideas

You know having a blog for your brand is necessary, right? What you don’t know is how the heck you will be able to maintain it. Fret not. We’ve got 26 ways for you to come up with blog post ideas. Answer a customer’s question. Ask (and answer): what does a new business prospect need…

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No Comment: The Dos and Don’ts Of Responding to Online Comments

Earlier today, first lady Melania Trump said about interacting on social media, “Sometimes you need to fight back.” And maybe that point of view makes sense for her husband’s brand of politics, but is it politic for brands? Whenever we present social media and style guides to our clients, they inevitably ask, “What should we…

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Social Media Policy, Politics, and Personal Expression

Social Media Policy At Work

It’s social media policy review season again…still? The confluence of Halloween, the Midterm Elections, the Kavanaugh confirmation process, reaction to the Tree of Life Synagogue shooting has increased questions from clients, colleagues, partners and the influencers in our network about how to review their own social media policy for relevance and effectiveness. What’s too strict?…

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5 Ways To Generate Creative Content Ideas

One of the core components of an effective content strategy is consistency. And to aid you in delivering a consistent content program, we recently shared some great tools for generating relevant content on a consistent basis. But another core component of a content program is creativity, and well, that’s a little more nebulous, isn’t it.…

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3 Tools To Aid In Generating Relevant Content

Content, as we all know by now, is king. A smart content strategy pays dividends over time. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content makes you easier to search and find, helps you break through the noise in…

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Own It! Why An Owned Media Strategy Is Critical

We hear, and talk, about social media, and the importance of a solid social strategy in order to reach the buyers that matter most. We know instinctively the value of earned media; if a trusted news source talks positively about us, it’s instant credibility. What we don’t discuss enough, is the power and value of…

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Are Content Maps Still Cool?

Is it just me or is nobody talking about content maps these days? Lately, everyone’s talking about your “brand story.” Sounds so cool, doesn’t it? According to the Content Marketing Institute, a brand story is, “the emotional narrative that expresses the vision and purpose of your organization.” Makes the concept of a content map feel…

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7 Habits of Content Management: Password Is Not a Password

password

When was the last time you changed the passwords for your company social channels or the website or company blog? When was the last time you reviewed who had administrative rights on the company Facebook or LinkedIn page? If you can’t remember, now would be a good time. And even if you can remember, if…

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