Trendjack; Don’t Hijack

Here at Double Forte, we love holidays. One, because we’re always up for some fun. And two, because holidays can be a useful way to bring some relevance to a client’s message. Our food and wine clients can share recipes and pairings for special occasions. Our technology clients can honor innovation and people on significant…

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7 Content Marketing Activities to Complete in January

New year, new everything. January is the right time to refresh your content marketing strategy. Here’s how: Update your buyer personas. Buyer personas, like the people they represent, should be ever evolving. This month, revisit your buyer personas. What still holds true? What’s changed based on 2017 sales data and social analytics? Reset your content…

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6 Content Creation Tools We Absolutely Love

If you’ve been paying attention, then you know your job is to create and publish content. Why? Because content is how you connect with the people who matter most to you. Content is how you control the message. So, in order to help you create great content, here are six content tools the team at…

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How To Align Your Content Strategy To Your Business Goals

Content strategies are meaningless unless they are aligned with your business goals. So how does a marketing department and the C-suite make sure the two are aligned? We’ve got you covered with these 5 steps to align your marketing strategy with your business goals. Share your business goals with the marketing and/or content team. This step…

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It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your…

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The Best Laid Plans

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you…

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Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also…

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This Is Not Fake News

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you…

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11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their…

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The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of…

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