To Delete Facebook or Not To Delete Facebook, That Is the Question.

March 28, 2018Communication, Digital, Mobile Devices & Apps, Uncategorized

The Answer is Not. But Don’t Just Keep Doing The Same Thing. With Facebook in the crosshairs of consumers, investors, lawmakers, and marketers with the latest revelation that it had suspended the data analysis company Cambridge Analytica for allegedly harvesting data from more than 50 million users, the call to #DeleteFacebook seems to have reached … Read More

Facebook Changes Post Ranking Process: What You Need To Know

January 17, 2018Digital

Last week, Facebook announced it was making major changes to the way it ranked posts. This is good news for friends and family, bad news for publishers and marketers. Up until last week, engagement drove views. The more people liked, commented and shared a post, the more likely other people saw it. That’s why we … Read More

Should Social and Media Split Up?

November 29, 2017Digital

In advance of a major redesign of Snapchat, Evan Speigel, CEO of Snap, published what some are calling a “blistering” op-ed on Axios about social media. More specifically, Spiegel takes on “social media fueled fake news” and says algorithms that serve up content based on what your friends like is the problem. He writes, “The … Read More

5 Social Media Tips and Tools We Are Thankful For

November 22, 2017Digital

Happy Thanksgiving! We have so much to be thankful for – mainly our inspiring clients and hardworking colleagues. But you knew that, right? So to keep it fresh around here, we thought we’d tell you what social media tips and tools we’re thankful for too. Polls on Instagram. It’s super easy! Once you take a photo on … Read More

Instagram Stories: What You Need to Know

August 2, 2017Digital

By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to … Read More

Why You Need A Social Media Style Guide

July 12, 2017Digital

Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines … Read More

When It Comes To Influencer Relations, Play Small Ball

June 28, 2017Digital

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting … Read More

Several Social Platforms Roll Out New Features

May 24, 2017Digital

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a … Read More

Go Live! 4 Tips for Broadcasting on Facebook

March 29, 2017Content Marketing, Digital

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also … Read More

What You Need To Know About LinkedIn’s Redesign

January 25, 2017Digital

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people … Read More