Facebook Launches Brand/Influencer Collaboration Tool

Don’t let the awkward name turn you off. “Brand Collabs Manager” is Facebook’s new tool for connecting brands and influencers on its platform. Announced just last week, Facebook calls the new tool, “a marketplace that helps brands and creators find, learn more about and connect with each other.” Basically, Brand Collabs Manager functions as a search…

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Social Shakeups

And just like that it’s April. The first quarter is behind us, we’re well into the groove of 2018, and its smooth sailing, right? If your brand maintains a presence on social media (which it should) this couldn’t be further from the truth. In the past 90 days alone, we’ve been hit with so many…

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To Delete Facebook or Not To Delete Facebook, That Is the Question.

The Answer is Not. But Don’t Just Keep Doing The Same Thing. With Facebook in the crosshairs of consumers, investors, lawmakers, and marketers with the latest revelation that it had suspended the data analysis company Cambridge Analytica for allegedly harvesting data from more than 50 million users, the call to #DeleteFacebook seems to have reached…

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Facebook Changes Post Ranking Process: What You Need To Know

Last week, Facebook announced it was making major changes to the way it ranked posts. This is good news for friends and family, bad news for publishers and marketers. Up until last week, engagement drove views. The more people liked, commented and shared a post, the more likely other people saw it. That’s why we…

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Should Social and Media Split Up?

In advance of a major redesign of Snapchat, Evan Speigel, CEO of Snap, published what some are calling a “blistering” op-ed on Axios about social media. More specifically, Spiegel takes on “social media fueled fake news” and says algorithms that serve up content based on what your friends like is the problem. He writes, “The…

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5 Social Media Tips and Tools We Are Thankful For

Happy Thanksgiving! We have so much to be thankful for – mainly our inspiring clients and hardworking colleagues. But you knew that, right? So to keep it fresh around here, we thought we’d tell you what social media tips and tools we’re thankful for too. Polls on Instagram. It’s super easy! Once you take a photo on…

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Instagram Stories: What You Need to Know

By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to…

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Why You Need A Social Media Style Guide

Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines…

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When It Comes To Influencer Relations, Play Small Ball

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting…

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Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a…

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