Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also…

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What You Need To Know About LinkedIn’s Redesign

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people…

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Simple Strategies To Transform Your Content in 2017

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times…

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7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some…

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How-To Transfer Likes From A Facebook Page

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short…

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5 Ways To Be Irrelevant

In a world where we can’t escape marketing messages even in a restroom stall; where breaking news is no longer a big deal, it’s a given; where celebrities are the ultimate influencers and influencers are the ultimate celebrities; relevance is currency. If you are not relevant, you won’t show up – you can’t even begin…

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Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After…

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Snapchat: Can You See The Future?

Snapchat, the social media platform for the younger set, just got cooler, or maybe just younger, or maybe that’s the same thing. The social site, which boasts an estimated 150 million users every day, just changed its name to Snap, and rolled out a new pair of sunglasses called Spectacles. Now before you start with…

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Social Media Don’ts

  At Double Forte, we spend a lot of time advising people on what to do on social media. Do be consistent. Do be authentic. Do be relevant, etc., etc., etc. But what about the don’ts? What are the things you should never do on social media? There’s the obvious list: don’t be vulgar, don’t…

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Announcing the Double Forte Podcast: Everything Speaks

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If…

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