Social Media: The Algorithms Are A Changin’…

By Sarah McDonough Social media platforms are constantly evolving 1) to stay technologically current 2) to stay interesting and 3) to earn more revenue. OK, I can’t prove the second one. It’s just my hunch as a skeptical PR pro because, let’s face it, these changes get covered in the news A LOT – everything…

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6 Steps to Social Media Maven-dome

By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos…

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Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in…

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Traditional Media, We Need to Have a Talk

By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…

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The Instagram Apocalypse: You Will Survive

As you may have seen, earlier this month Instagram announced they will be testing an algorithm that will organize users’ feeds based on the content they believe users will care about the most. We want to be sure you have the correct information about Instagram’s algorithmic feed change, as well as offer a few recommendations…

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Finding Work-Life Balance

 By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy.  We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different…

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My name is William Taylor. And I am an introvert.

My name is William Taylor. And I am an introvert. To be clear, I’m actually quite proud of being an introvert. My preference for solitude enables me to concentrate on certain tasks. And while I have no issue in being in large social settings, I take great pleasure in taking a step back and just…

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News: Double Forte Doubles Down on Fashion, E-Retail, Food and Technology

      Double Forte Doubles Down on Fashion, E-Retail, Food and Technology Mid-size Communications Firm Starts New Year with Major Boost in New Business SAN FRANCISCO, February 16, 2016 – Today Double Forte, a San Francisco-headquartered strategic communications and digital agency, announced the latest clients to join its roster. These companies span the fashion,…

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Liz O’Donnell: Don’t be a False Prophet in Your Advertising and Content [Podcast]

Our very own Liz O’Donnell sits down with Pat Hiban to share her expertise on content management. If you’re interested in how to best leverage content for your brand, stream the podcast below! Topics Covered: The 5 Steps to content strategy creation. How to connect companies to people that matter to them. Importance of Authenticity, Frequency and Consistency.…

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7 Rules for Following People on Social Media

Do you think there’s no strategy to who you should follow on social media? Think again. The company we keep matters – in the real word and online. Here are some guidelines for who to follow on social media.  A follow reads like an implicit endorsement. If you’re an organic food company, don’t follow McDonalds.…

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