Mobile Devices & Apps
Four Simple Tips for Leveraging Social Media to Build Your Brand
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more…
Read More3 Things to Know About Meta’s Biggest One-Day Market Decline
On February 3rd, Wall Street was deep in the red. Meta, formerly known as Facebook, made national headlines when its stock price dropped a stunning 26%, facing its worst day on the market since its IPO in 2012. Meta’s quarterly earnings report indicated a major dip in profits for the tech conglomerate, raising concerns for…
Read MoreTikTok vs. Instagram Reels
The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app…
Read MoreBrands, What Are You Waiting For?
If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share…
Read MoreInstagram Rolls Out IGTV: What You Need To Know
by Aleah Feuerborn In case you missed it, or wondered what that new button at the top of your Instagram feed was, the social platform made a huge update last week – this time taking on YouTube. Coined “IGTV,” Instagram’s new feature allows users to share long videos, compared to the one minute max users…
Read MoreTo Delete Facebook or Not To Delete Facebook, That Is the Question.
The Answer is Not. But Don’t Just Keep Doing The Same Thing. With Facebook in the crosshairs of consumers, investors, lawmakers, and marketers with the latest revelation that it had suspended the data analysis company Cambridge Analytica for allegedly harvesting data from more than 50 million users, the call to #DeleteFacebook seems to have reached…
Read MoreGoing Global: Taking a Page from YouTube’s Playbook
By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After…
Read MoreThe Instagram Apocalypse: You Will Survive
As you may have seen, earlier this month Instagram announced they will be testing an algorithm that will organize users’ feeds based on the content they believe users will care about the most. We want to be sure you have the correct information about Instagram’s algorithmic feed change, as well as offer a few recommendations…
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