3 Ways To Deploy The Power of PR Amid the Great Resignation

BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of…

Read More

PR Events In A COVID World: A Check List for Success

The kickoff of 2021 brought anticipation at the thought of being back together. Cautiously, we all watched the news as vaccinations began to roll out in huge numbers during the spring. With optimism we saw cases plummet and hopes rise for the opportunity to engage with our media friends in person at wineries once more.…

Read More

Yes, Inflation Matters If You Work In Communications

By Emily Smith For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer…

Read More

Media: Friend or Foe

The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement…

Read More

The Op-Ed is Dead; Long Live the Op-Ed

A few weeks ago, The New York Times announced it was retiring the term “op-ed,” which stands for opposite the editorial page. The reason? “In the digital world, in which millions of Times readers absorb the paper’s journalism online, there is no geographical “Op-Ed,” just as there is no geographical “Ed” for Op-Ed to be…

Read More

What I Learned From Karen Wickre’s Book On Networking

Each quarter our team receives three books for our Double Forte book club. This quarter was particularly exciting because we were lucky enough to have Karen Wickre, the author of “Taking the Work Out of Networking” join one of our weekly staff meetings to talk with us about her book, her philosophy and her career. …

Read More

Taking Your Event Online: Best Practices for Virtual Events

In the past two months while sheltering at home, I’ve bene invited to a virtual concert, virtual wine tasting, virtual work out class and several virtual happy hours. Suddenly, virtual events have become the norm and even as some states begin to lift stay-at-home orders, it’s likely virtual events will be here to stay. That…

Read More

A Publicist’s Guide to Event Planning

There comes a time in every publicist’s life when you will need to plan an event. Whether it be a happy hour, a rooftop yoga class or a product launch party, events are an inevitable part of the job. Events can be tons of fun, but if you’re not the planning type the situation may…

Read More