Social Media
Three Buzzy Experimental Features That Could Upend Today’s Social Media Platforms
By Gabriel Muñoz Social media is in flux. From Twitter rebranding itself to “X” after Elon Musk’s (unfortunate) takeover to TikTok’s (potential) federal ban that continues to loom over its head, social media is always making headlines, for better or worse. With those headlines come some exciting new features that each platform begins experimenting with…
Read MoreWhy Doug’s Winter Party Went Viral
By Ana Cahuas “4pm until the cops arrive” read 87-year-old Doug Turner’s handwritten Winter Party invitation. Doug and his late wife hosted an annual Winter Solstice party, inviting a handful of their neighbors in Bucks County, Pennsylvania. Doug has since kept the tradition alive, delivering handwritten invitations to his neighbors in person. When a community…
Read More3 Recent Instagram Updates You Need to Know About
We look at a few recent updates to Instagram you might have missed, and how they could change your strategy.
Read MoreDouble Forte Resources: LinkedIn Guide
Are you or your company using LinkedIn to the fullest of its abilities? It’s a question we ask and assess for many of our clients, and the answer is often “no.” The platform continues to evolve at a fast pace and keeping up with the changes and best practices is a challenge. For any business,…
Read MoreFour Takeaways from the 2024 Social Media Marketing World Conference
By Alexis Karis In an effort to stay on top of social media trends in our industry, Double Forte has long attended the annual Social Media Marketing World (SMMW) conference in San Diego (minus a few years during the pandemic). Social Media Examiner, a US-based publication founded by Michael Stelzner, hosts the conference every spring,…
Read MoreFour Key Takeaways from the 2023 Social Media Marketing World Conference
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…
Read MoreFive Tips for Curating a Successful Influencer Event
By Lauren Trieschmann There’s no denying that in this age of technology, social media influencers have a massive – you guessed it – influence on consumers. Whereas journalists can take weeks or months to turn a story around, influencers have the ability to create and share content instantaneously, resulting in immediate exposure for your brand.…
Read MoreThe Clock Continues to Go ‘TikTok’ on Instagram’s Relevance as a Push to ‘BeReal’ Commences
When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went…
Read MoreFour Simple Tips for Leveraging Social Media to Build Your Brand
By Lauren Trieschmann A recent study by Publicis and Twitter revealed that 92% of consumers actively seek out comments about brands, products, or services on social media. Long gone are the days when brands could only rely on a TV commercial, print ad, or billboard to reach the masses. Now, it’s easier, and arguably more…
Read MoreBritney is Free, but Why Won’t the Internet Let Her Be?
by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with…
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