Three Easy Tips for Maximizing Your Media Outreach

By Lauren Trieschmann We’re going to start by stating the obvious: Media relations is an integral part of a successful public relations strategy. Most PR professionals engage in some form of media outreach daily, whether it’s sending a quick check-in note to a writer, distributing a press release to hundreds of contacts, or anything in…

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Profit, People and Purpose: How CEOs and Companies Can Be Their Most Authentic Self in the Transparent Age

Abortion rights. Climate change. Banned books. Discrimination. Gun control. LGBTQIA+ issues. Within the last five years, we’ve witnessed CEOs and their companies pushed (or be pushed) to take a stand on social issues like never before.  According to the 2023 Edelman Trust Barometer Global Report, 82 and 80 percent of employees expect CEOs to speak…

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Some thoughts on thought leadership

heads

by Lee Caraher I’ve had so many people ask me about thought leadership lately, I thought I’d share my thoughts here (see what I did there?). 1.  What exactly is thought leadership? A thought leader is an  expert whose opinion is sought after by others on a specific topic. Thought leaders possess a wealth of expertise and…

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Three News Stories (and One Crazy Twitter Thread) PR Pros Need to Read Before Implementing an AI-Driven Media Relations Strategy

By: Catherine Bormann Artificial Intelligence (AI) is shaping the future of newsrooms. If you haven’t started to think about how this will affect your media relations strategy moving forward, now is the time. It’s estimated that 50% of newsrooms are utilizing generative AI tools, and PR professionals will be left behind if they don’t adapt…

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The Future is Here

The Rise of ChatGPT and Generative AI “May occasionally generate incorrect information.” “May occasionally produce harmful instructions or biased content.” “Limited knowledge of world and events after 2021.” These are the three “warnings” shown to users before they can feed ChatGPT a prompt. Even with these limitations clearly outlined for users to heed, it didn’t…

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The Golden Age of Social Media is Over

For the first time since they took over our lives, social media platforms, including TikTok and Twitter, are either on the brink of a mass exodus (through a government-wide ban that will put many more things at risk if passed as currently written) or extinction (due to Elon Musk’s controversial and lackluster takeover), respectively. Meta,…

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Top 5 Tips To A Successful Influencer Campaign

flat cartoon illustration of lifestyle bloggers and influencer campaign partners

By Mollie Leal Although the social media industry is ever-changing, influencer marketing is a growing industry and a valuable promotional tool for businesses. Shopify reported that 61% of consumers put trust in influencers’ recommendations–far outweighing the 38% who trust branded social media content alone.  According to Influencer Marketing Hub, the influencer marketing market grew to…

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Trendwatch 2023: Pragmatic Realism is the way forward

trend watch

  We like to wait to share our views on general trends for the year. First, by now, some of the prognostications pundits made in December have been proved right or wrong; second, we use the collective intelligence from all of our annual plans for our clients to inform our point of view; and third,…

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The road to coverage is paved with…

road

Ralph Waldo Emerson said, “It’s not the destination, it’s the journey.” In public relations, it’s both. We exist to help good companies achieve their business goal through communications. The destination, very often, is favorable coverage in a prominent (read national) media outlet that reaches the company’s most important stakeholders. The journey to that shining piece…

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4 Ways to Generate Buzz and Media Attention at Your Next Event

By: Catherine Bormann 2023 is the year in-person events will make their official comeback, well sort of. One thing is certain, zoom fatigue is real and consumers are ready to experience brands in-person again. In fact, a survey by Event Marketer determined that 83% of Americans said that they miss attending in-person conferences. If brands…

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