What is Newsjacking and How to Use it to Stay Relevant

What is Newsjacking and How to Use it to Stay Relevant | Double Forte PR

By Ana Cahuas As a PR professional, I start every morning reading the news. This is a crucial step in analyzing trends and identifying opportunities to pitch clients to relevant media contacts. While the constant flow of news can be overwhelming, staying informed on current events and cultural trends is an essential part of a…

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Tick Tock (no really, not Tiktok)

Why does PR take so long? Double Forte can help you achieve PR goals!

Why does it take so long to get results? If we had a nickel for every time a client asked us that question, we would have retired a long time ago. But why does public relations, and specifically media relations, take so long? How long until you can expect to see tangible results? The answer…

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Navigating the Modern Brand Ambassador Landscape: Five Steps to Success

Navigating the Modern Brand Ambassador Landscape: Five Steps to Success Double Forte PR firm

Brand ambassador programs remain a potent tool for brand engagement, excitement, and outreach in 2023. Here are five crucial steps for running a successful brand ambassador program in the current landscape: 1. Select the right representatives for your brand: Your brand ambassadors should exude excitement, engagement, and possess comprehensive knowledge about your company. The selection…

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Fasten Your Seatbelts, It’s Going to Be A VUCA Year

Fasten Your Seatbelts, It's Going to Be A VUCA Year

VUCA. Volatility, Uncertainty, Complexity, and Ambiguity. Or, as HBR once described it, the phrase is, “a catchall for “Hey, it’s crazy out there!” In an interview with Fortune Magazine, Jason Girzadas, CEO of Deloitte US, said VUCA is the new normal. I completely agree. It’s a presidential election year, people! As if things weren’t wild…

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The Crystal Ball Chronicles

The Crystal Ball Chronicles

As 2023 comes to a close, many of us are looking forward to the clean slate that the new year seems to promise. However, the tumultuous and unexpected events and issues, as well as the welcome surprises and good news of 2023, will inevitably impact what’s to come in 2024. With an eye towards how…

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Four Strategies for Media Relations Success in December

Four Strategies for Media Relations Success in December

By: Catherine Bormann The season of “Let’s circle back after the holidays” is in full swing. While that sounds appealing, in public relations, where timing is critical, postponing pitching until next year is a significant misstep. In fact, the holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. …

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The Dos and Don’ts of Navigating a Public Relations Crisis

The Dos and Dont's of Navigating a Public Relations Crisis

by Gabriel Muñoz Within the last year, celebrities and brands have faced a similar problem: What is the best strategy when a public relations crisis occurs? Recently, Taylor Swift and Ticketmaster, Lizzo, Dylan Mulvaney and Bud Light, Drew Barrymore, and more chose to make public statements, offering up an explanation or apology for their actions,…

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Now What Do We Do?

Now what do we do? Yoga Double Forte

Greetings from the Ever Changing Landscape of Media Relations, Two and half years after COVID shuttered offices –  and newsrooms – we’re still seeing shifts in how media companies are adapting to the remote/hybrid/return to office landscape. And that means we’re constantly adapting to new ways of building relationships – especially as face-to-face meetings have…

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Beverage Industry Forecast: Four Trends to Watch in 2024

By Lauren Trieschmann As we approach the end of the year, we’ve already seen a steady stream of predictions from industry experts and leading brands about what to expect in the beverage space in 2024. Below, we’ve outlined a few notable trends our team will be keeping a close watch on going into the new…

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The Irrefutable Power of Data in Media Relations

Today’s media landscape has become increasingly complex—its purview stretched to include social media and trusted influencers, its transparency clouded by sponsored media, and its authenticity called into question by biased reporting. The sheer volume of information available daily is overwhelming and confusing to navigate, making it more and more difficult to reach the audiences that…

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