Top 5 Tips To A Successful Influencer Campaign

flat cartoon illustration of lifestyle bloggers and influencer campaign partners

By Mollie Leal Although the social media industry is ever-changing, influencer marketing is a growing industry and a valuable promotional tool for businesses. Shopify reported that 61% of consumers put trust in influencers’ recommendations–far outweighing the 38% who trust branded social media content alone.  According to Influencer Marketing Hub, the influencer marketing market grew to…

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Trendwatch 2023: Pragmatic Realism is the way forward

trend watch

We like to wait to share our views on general trends for the year. First, by now, some of the prognostications pundits made in December have been proved right or wrong; second, we use the collective intelligence from all of our annual plans for our clients to inform our point of view; and third, we…

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The road to coverage is paved with…

road

Ralph Waldo Emerson said, “It’s not the destination, it’s the journey.” In public relations, it’s both. We exist to help good companies achieve their business goal through communications. The destination, very often, is favorable coverage in a prominent (read national) media outlet that reaches the company’s most important stakeholders. The journey to that shining piece…

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4 Ways to Generate Buzz and Media Attention at Your Next Event

By: Catherine Bormann 2023 is the year in-person events will make their official comeback, well sort of. One thing is certain, zoom fatigue is real and consumers are ready to experience brands in-person again. In fact, a survey by Event Marketer determined that 83% of Americans said that they miss attending in-person conferences. If brands…

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4 Trends and Predictions for News Media in 2023

by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk…

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Communications Trends to Watch for 2023

After the last few years, trying to predict anything is a gamble, but what the heck? We’ll give it a try. Here are the communications trends we’re watching for 2023 along with our counsel for capitalizing on them. Traditional Media Continues to Lose Traction, Owned Channels Gain Traction According to the US Census Bureau, in…

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Why PR Pros Should Stay On Twitter…For Now

With apologies to the Bard, to tweet or not to tweet, that is the question about Twitter. What should businesses do on Twitter given all of the changes and, frankly, chaos that have been reported about one of the OG social platforms to make it past 2005? It’d be fruitless to point you to one…

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Yeehaw! The Media Landscape Is the Wild West of PR

The ongoing evolution of the media, particularly earned media (stories you don’t pay for), has always been a given. Even so, we used to work with reliable assumptions we knew to be true.  “Used to” being the operative phrase! But after the last two and a half years, those reliable assumptions, like so many other…

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Why Generating Earned Media Coverage is a Long Game

Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to…

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