Your Communications Checklist for 2021

October 21, 2020Content Marketing, Uncategorized

One of the many business lessons we will take away from 2020, is the importance of owning, not only the message, but also, the medium. As we shared in,  “Politics, A Pandemic and PR: A Communications Point of  View for Late 2020,”  it is more important than ever that you manage your brand and connect to your … Read More

How to Deal with A Difficult Client

September 30, 2020Uncategorized

Have you ever experienced a client relationship where something is off? Perhaps the client demands to see every pitch you write, or asks to be put in touch directly with your media contacts. They don’t believe you “get” them and no matter how many hours of work you put in, they never think it’s enough. … Read More

Politics, A Pandemic and PR

September 2, 2020Uncategorized

You know those overused words from March and April that none of us ever want to hear again: uncertain and unprecedented? Well we have good news and bad news. The good news: as we head into the final months of this year: they no longer apply. The bad news: that’s because they will be woefully inadequate to describe what’s … Read More

Trend Report: How We’ll Work

July 8, 2020Uncategorized

Continuing our coverage of Double Forte’s new Trends Report, today we’re taking a closer look at how work will evolve as a result of the COVID-19 pandemic. T We’ve identified 15 consumer trends for “the next normal.” We identified these trends based on what consumer behaviors were developing pre-pandemic, as well as examining how consumer behaviors were … Read More

5 More strategies to Maximize Influencer Campaigns

February 5, 2020Social Media, Uncategorized

Last month, my colleague Emily shared an excellent post on the best practices for, and advantages of, orchestrating influencer campaigns. You can read her 5 strategies to maximize influencer campaigns here. As she noted, brands are projected to spend up to $15 billion on influencer marketing  by 2020, according to Business Insider. She also noted, … Read More

4 Key Considerations for Sharing Sponsored Content

March 20, 2019Digital, Uncategorized

According to the Interactive Advertising Bureau (IAB), branded, or sponsored, content is content that is “sponsored by/promoted by a brand that is non-promotional in nature.” Native advertising is the paid distribution of that content. When brands like The Washington Post and New York Times publish sponsored editorial content, it’s safe to say this form of advertising revenue … Read More

The Women of Congress Get It

February 6, 2019Communication, Uncategorized

If last night’s State of the Union address taught us anything, it’s that the women of Congress get it. It being social media, of course. As you must have noticed, or at least heard, female members of Congress dressed in “suffragist-white” for the speech as a nod to women’s rights. And then they sat together … Read More