Posts Tagged ‘crisis communications’
The Worst-Case Scenario Just Happened, Now What?
Five Tips for Managing During a Crisis We may not know when and we may not know how, but the one thing we do know about crisis, is that it is bound to happen. Once that moment hits, knowing how to respond can bring a calm to the storm. While each crisis situation is unique,…
Read MoreThe Dos and Don’ts of Navigating a Public Relations Crisis
by Gabriel Muñoz Within the last year, celebrities and brands have faced a similar problem: What is the best strategy when a public relations crisis occurs? Recently, Taylor Swift and Ticketmaster, Lizzo, Dylan Mulvaney and Bud Light, Drew Barrymore, and more chose to make public statements, offering up an explanation or apology for their actions,…
Read MorePR Problems Don’t Exist
As the CEO of a PR agency I’ve heard a variation of “we have PR problems” a lot. And when someone calls to tell me that somebody or some company needs Double Forte’s help because they “have a PR problem,” I take a deep breath and hoist the big red flag at my desk. Eventually…
Read MoreEvery Company Needs A Crisis Plan
The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual…
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