PR Problems Don’t Exist

By Liz O'Donnell | October 16, 2019

As the CEO of a PR agency I’ve heard a variation of “we have  PR problems” a lot. And when someone calls to tell me that somebody or some company needs Double Forte’s help because they “have a PR problem,” I take a deep breath and hoist the big red flag at my desk.  Eventually…

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Every Company Needs A Crisis Plan

By Liz O'Donnell | September 18, 2019
Crisis Communications

The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual…

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