Posts Tagged ‘Double Forte’
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreTop Trends from the 2023 Winter Fancy Food Show
By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions,…
Read More4 Ways Milking Cows and Shoveling Sh*t Prepared Me to Work in PR
What was your first job? You may have worked in a restaurant in high school, or maybe in college you had an internship. My first job was in a barn, and it started before I can remember. I had the privilege of growing up on a Wisconsin dairy farm. Going out to the barn at…
Read More5 Reasons To Double Down On PR During a Downturn
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…
Read MoreBrands Collaborating with Brands for Bigger Impact: 4 Tips You Need to Know
Brand collaborations are nothing new. As consumers, we get excited when we see two favorite brands come together for creative impact. A recent favorite is the Lady Gaga and Oreos collab. As a collaborative brand investment should be, this one is unexpected and fun and engages consumers by inviting them to spread musical messages…
Read MoreMothers of 2020: What We Can Do Now To Stop The Slide
By Emily Smith I often wonder about how we – we, the people, of 2020 – are ‘living history.’ I think about how my daughter will grow up and tell colleagues younger than herself, “I was born smack in the middle of THE Pandemic of 2020.” They’ll be polite and listen, maybe even throw…
Read More5 Tim Ferriss-Inspired Tips for Making 2017 the Best Year Yet
The last question of the night came from a gentleman sitting smack-dab in the middle of the audience. “For those people who haven’t listened to all of your podcasts, what’s one episode you would recommend to give them a taste?” Tim Ferriss has made it his mission to deconstruct world-class performers to extract their habits,…
Read MoreHow-To Transfer Likes From A Facebook Page
Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short…
Read MoreNow What?
Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all…
Read More4 Rules for Delivering an Outstanding Customer Experience
Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half…
Read More