Posts Tagged ‘Double Forte’
What Wine Marketers Can Learn from the Rise in Flavored Wine
There’s been a lot of doom and gloom in the wine industry lately. But one surprising bright spot has emerged, and it’s not organic wines, canned wines or Rosé. Surprisingly (or not surprising if you keep reading), it’s flavored wine. That is, wine infused with natural flavoring made from non-grape materials, as opposed to traditional…
Read MoreHow Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreThe Great Log-Off: Why Less Screen Time Is the Next Big Opportunity for Brands (Again)
Audiences are finally taking a step back from social media. Across generations, consumers are rethinking their relationship with technology.
Read MoreThree Cost-Conscious Trends Reshaping Culture
In 2025, consumers embrace small luxuries, at-home rituals, and affordable dupes to stay stylish and joyful without overspending.
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreTop 3 Takeaways from The PR Net Future Focus 2025 Conference
The pace of change in Public Relations can be dizzying. As part of our efforts to stay on top of trends in the industry, my colleague Patricia and I attended a one-day conference in NYC – The PR Net Future Focus Marketing & Communications Industry Conference in April. With ten sessions throughout the day hosted…
Read MoreTop Trends and Takeaways from Bar Convent Brooklyn
This June, the Double Forte team tackled Bar Convent Brooklyn (BCB), an event where we tasted and walked around a venue filled with over 230 exhibitors featuring premium craft spirits, no- and low-alcohol brands and mixers from both domestic and international markets. At an event designed for bar and beverage professionals, below are our top…
Read MoreThree Key Takeaways from Social Media Marketing World 2025
by Gabriel Muñoz Recently, Double Forte team members attended Social Media Examiner’s annual Social Media Marketing World 2025 conference in San Diego. The three-day event is one of the industry’s largest conferences, featuring more than 50 sessions with top creators and marketing leaders discussing the hottest social media trends, tips and tricks. Here are a…
Read MoreThe Worst-Case Scenario Just Happened, Now What?
Five Tips for Managing During a Crisis We may not know when and we may not know how, but the one thing we do know about crisis, is that it is bound to happen. Once that moment hits, knowing how to respond can bring a calm to the storm. While each crisis situation is unique,…
Read MoreCreating Your Press Release Strategy: Tips for 2025
Ah the press release. An old relic, if you will, of public relations and communications. A staple of many PR strategies for companies large and small. In 2020, our agency declared the press release NOT dead, and four years later, the same still remains true: a good press release will help you “control the message,…
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