4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half…

Read More

Don’t Be A Google Alert

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered.…

Read More

Double Forte Internships

              Lee Caraher talks with Double Forte Account Coordinator Will Taylor who started with the agency as an Intern. Will shares from his experience on how to rock your internship so you can leverage it into a full time job. His key tips include. Do: If you can’t get…

Read More

Announcing the Double Forte Podcast: Everything Speaks

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If…

Read More

Signing Off in a World That’s Always On

By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign…

Read More

6 Steps to Social Media Maven-dome

By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos…

Read More

Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in…

Read More

Traditional Media, We Need to Have a Talk

By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…

Read More

Finding Work-Life Balance

 By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy.  We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different…

Read More

My name is William Taylor. And I am an introvert.

My name is William Taylor. And I am an introvert. To be clear, I’m actually quite proud of being an introvert. My preference for solitude enables me to concentrate on certain tasks. And while I have no issue in being in large social settings, I take great pleasure in taking a step back and just…

Read More