Posts Tagged ‘Double Forte’
Don’t Be A Google Alert
Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered.…
Read MoreDouble Forte Internships
Lee Caraher talks with Double Forte Account Coordinator Will Taylor who started with the agency as an Intern. Will shares from his experience on how to rock your internship so you can leverage it into a full time job. His key tips include. Do: If you can’t get…
Read MoreAnnouncing the Double Forte Podcast: Everything Speaks
At Double Forte, we love podcasts. From Serial to Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If…
Read MoreSigning Off in a World That’s Always On
By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign…
Read More6 Steps to Social Media Maven-dome
By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos…
Read MoreHearing it Through the Grapevine: Influencers in Food and Wine
By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in…
Read MoreTraditional Media, We Need to Have a Talk
By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…
Read MoreFinding Work-Life Balance
By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy. We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different…
Read MoreMy name is William Taylor. And I am an introvert.
My name is William Taylor. And I am an introvert. To be clear, I’m actually quite proud of being an introvert. My preference for solitude enables me to concentrate on certain tasks. And while I have no issue in being in large social settings, I take great pleasure in taking a step back and just…
Read MoreHow to Engage with Bloggers
By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build…
Read More