Brands, What Are You Waiting For?

By Liz O'Donnell | June 10, 2020

If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share…

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Social Media: The Algorithms Are A Changin’…

By webmaster | July 21, 2016 |

By Sarah McDonough Social media platforms are constantly evolving 1) to stay technologically current 2) to stay interesting and 3) to earn more revenue. OK, I can’t prove the second one. It’s just my hunch as a skeptical PR pro because, let’s face it, these changes get covered in the news A LOT – everything…

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