Posts Tagged ‘From the Forte’
Now What?
Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all…
Read MoreDon’t Be A Google Alert
Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered.…
Read More6 Steps to Social Media Maven-dome
By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos…
Read MoreHearing it Through the Grapevine: Influencers in Food and Wine
By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in…
Read MoreTraditional Media, We Need to Have a Talk
By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…
Read MoreThe Instagram Apocalypse: You Will Survive
As you may have seen, earlier this month Instagram announced they will be testing an algorithm that will organize users’ feeds based on the content they believe users will care about the most. We want to be sure you have the correct information about Instagram’s algorithmic feed change, as well as offer a few recommendations…
Read MoreFinding Work-Life Balance
By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy. We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different…
Read MoreNews: Double Forte Doubles Down on Fashion, E-Retail, Food and Technology
Double Forte Doubles Down on Fashion, E-Retail, Food and Technology Mid-size Communications Firm Starts New Year with Major Boost in New Business SAN FRANCISCO, February 16, 2016 – Today Double Forte, a San Francisco-headquartered strategic communications and digital agency, announced the latest clients to join its roster. These companies span the fashion,…
Read MoreFive Tips for Planning an Influencer Event
By Emily Greenberg Hosting an influencer* event is a great way to bring a company culture to life and introduce a brand to an audience in a simple and shareable format. Plus, influencer events are an effective way to generate content that can extend beyond the activity and reach a larger audience. Below are five…
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