Posts Tagged ‘influencer campaigns’
3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read More5 Strategies To Maximize Influencer Campaigns
When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the…
Read MoreHearing it Through the Grapevine: Influencers in Food and Wine
By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in…
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