What The Cluck? 7 Brand Lessons

7 Lessons To Learn from Popeyes

You would have had to be off the grid and in remote areas of the country in the last two weeks not to have seen or even contributed to Popeyes Louisiana Kitchen’s chicken sandwich phenomena that created over $65 million in equivalent media value  (a measurement we actually eschew)  the space of two weeks.  I…

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Don’t Be A Google Alert

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered.…

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How I Became the Office Spirit Stick

By David Blackburn Think back to your days in elementary school, maybe high school. I know it may seem like you’re pushing through a dusty attic of memories—some good, some bad. But see if you can find that box labeled “childhood emotions.” I’m sure it’s old and shoved in some dark corner of your subconscious.…

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Five Reasons You Should Consider Marketing to the Recreational Athlete

By Heather Hawkins Whether your brand is specifically targeted towards athletes, such as performance nutrition, gear or clothing, or just has an affinity with an active consumer segment, targeting active media and influencers is a great way to reach a highly engaged group of consumers. Here are five reasons you should consider marketing to recreational…

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