Five Takeaways from Muck Rack’s 2026 State of PR Report

By Liz O'Donnell | July 15, 2026

PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations monitoring and measurement, surveyed 1,115 PR professionals to gather insights for its 2026…

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Ho, Ho, H…Links – Today’s Holiday Gift Guides

By Liz O'Donnell | September 25, 2019

It seems like just yesterday PR professionals and editors lived a simpler, (mostly) friendly give-and-take existence. Heading into holiday season, hardworking media mavens connected with their editorial partners in crime, tossing them witty holiday pitches designed to sell the season’s hottest gift ideas on behalf of their clients, all the while hoping for the coveted…

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