Posts Tagged ‘PR’
Five Takeaways from Muck Rack’s 2026 State of PR Report
PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations monitoring and measurement, surveyed 1,115 PR professionals to gather insights for its 2026…
Read MoreWhat Wine Marketers Can Learn from the Rise in Flavored Wine
There’s been a lot of doom and gloom in the wine industry lately. But one surprising bright spot has emerged, and it’s not organic wines, canned wines or Rosé. Surprisingly (or not surprising if you keep reading), it’s flavored wine. That is, wine infused with natural flavoring made from non-grape materials, as opposed to traditional…
Read MoreHow Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreThe Great Log-Off: Why Less Screen Time Is the Next Big Opportunity for Brands (Again)
Audiences are finally taking a step back from social media. Across generations, consumers are rethinking their relationship with technology.
Read MoreThree Cost-Conscious Trends Reshaping Culture
In 2025, consumers embrace small luxuries, at-home rituals, and affordable dupes to stay stylish and joyful without overspending.
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreWhat Generative Search Means for PR, Marketing & Owned Media
With the state of AI constantly evolving, communications, PR and marketing pros must maximize impact and stay aware of the potential risks.
Read MoreTop 3 Takeaways from The PR Net Future Focus 2025 Conference
The pace of change in Public Relations can be dizzying. As part of our efforts to stay on top of trends in the industry, my colleague Patricia and I attended a one-day conference in NYC – The PR Net Future Focus Marketing & Communications Industry Conference in April. With ten sessions throughout the day hosted…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreCreating Your Press Release Strategy: Tips for 2025
Ah the press release. An old relic, if you will, of public relations and communications. A staple of many PR strategies for companies large and small. In 2020, our agency declared the press release NOT dead, and four years later, the same still remains true: a good press release will help you “control the message,…
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