Posts Tagged ‘PR’
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read MoreTop 5 Tips To A Successful Influencer Campaign
By Mollie Leal Although the social media industry is ever-changing, influencer marketing is a growing industry and a valuable promotional tool for businesses. Shopify reported that 61% of consumers put trust in influencers’ recommendations–far outweighing the 38% who trust branded social media content alone. According to Influencer Marketing Hub, the influencer marketing market grew to…
Read MoreTop Trends from the 2023 Winter Fancy Food Show
By Mollie Leal To kick off 2023, Double Forte headed to Las Vegas for the 2023 Winter Fancy Food Show. The 3-day event welcomed over 1,000 exhibitors showcasing an array of new, innovative, and classic specialty food and beverage brands from around the world. Products spanned from confectionaries, to dry snacks, specialty beverages, deli provisions,…
Read More4 Ways Milking Cows and Shoveling Sh*t Prepared Me to Work in PR
What was your first job? You may have worked in a restaurant in high school, or maybe in college you had an internship. My first job was in a barn, and it started before I can remember. I had the privilege of growing up on a Wisconsin dairy farm. Going out to the barn at…
Read MoreWhy PR Pros Should Stay On Twitter…For Now
With apologies to the Bard, to tweet or not to tweet, that is the question about Twitter. What should businesses do on Twitter given all of the changes and, frankly, chaos that have been reported about one of the OG social platforms to make it past 2005? It’d be fruitless to point you to one…
Read More5 Reasons To Double Down On PR During a Downturn
By Maggie Zeman Each time the US heads into an economic downturn the outcome can seem predestined: A self-fulfilling prophecy willed upon us by a 24/7 news cycle and boosted by social media. As stormy financial clouds seemingly approach, companies tend to panic by cutting operating costs, and often, PR and marketing budgets are among…
Read More3 Tips to Keep Media Relations on Track During the Holidays
By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of…
Read More3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
Read MorePIVOTTT! 4 Ways to Pivot PR Strategies to Stay Relevant During the COVID-19 Crisis
At Double Forte, we’re in our fourth week of working remotely – which has been a major pivot for us (most of us work from home one or two days a week; wfh all the time is a totally different ball game). The majority of our team is under shelter-in-place orders in different parts of…
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