Posts Tagged ‘PR’
PIVOTTT! 4 Ways to Pivot PR Strategies to Stay Relevant During the COVID-19 Crisis
At Double Forte, we’re in our fourth week of working remotely – which has been a major pivot for us (most of us work from home one or two days a week; wfh all the time is a totally different ball game). The majority of our team is under shelter-in-place orders in different parts of…
Read MoreYes, Virginia, You Still Need A Media Kit
“Media Kits are so linear and old school Lee, we don’t need one,” stated the PR manager who did a one-day boot camp with us to work through her company’s strategy, messaging, communication initiatives and plans for the year. I gathered myself before responding. (Double Forte peeps have told me that I should never play…
Read More5 Strategies To Maximize Influencer Campaigns
When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the…
Read MorePR Problems Don’t Exist
As the CEO of a PR agency I’ve heard a variation of “we have PR problems” a lot. And when someone calls to tell me that somebody or some company needs Double Forte’s help because they “have a PR problem,” I take a deep breath and hoist the big red flag at my desk. Eventually…
Read MoreSometimes Facts Are Better Than Storytelling In Persuasion
Storytelling is all the rage – well it’s always been all the rage, witness Oedipus Rex ,The Epic of Gilgamesh, the Bible, Pride & Prejudice. As a business though, storytelling has come into vogue as the purpose of or method of communication, sometimes to the detriment of communicating. Strong stories, that are simple, emotional, truthful,…
Read MoreHo, Ho, H…Links – Today’s Holiday Gift Guides
It seems like just yesterday PR professionals and editors lived a simpler, (mostly) friendly give-and-take existence. Heading into holiday season, hardworking media mavens connected with their editorial partners in crime, tossing them witty holiday pitches designed to sell the season’s hottest gift ideas on behalf of their clients, all the while hoping for the coveted…
Read MoreEvery Company Needs A Crisis Plan
The old rule of thumb was that a crisis never happened on Monday at 10:30 AM. No, crises always seemed to happen between Friday at 4:30 PM and Monday at 6 AM. Since we started the agency, we’ve handled some doozies – a premeditated murder at a store, salmonella-based recalls, e-coli-based recalls, activist shut-downs, sexual…
Read MoreTime is Money, Time is Limited and Time is Bias
Supported by scientific, psychological, economic research and more, in his book, When: The Scientific Secrets of Perfect Timing, Daniel Pink turns the everyday clock into a neurological barometer. Success, primarily seen as the result of hard-work, benefits a lot from timing. But Pink doesn’t speak of serendipity; rather, he structures success and productivity as…
Read MoreTravel by Tales: A Summer Book Club
As a PR agency that prides itself on creativity, we prioritize an eclectic range of knowledge. From English literature to agriculture, our office contains a variety of different academic and professional backgrounds — heck, our CEO studied medieval history in her academic days. However, saturated in our own work, we can unintentionally become insulated from…
Read MoreRead More WIRED Magazine
Every time I pick up a copy of the newspaper (yes I still read the physical newspaper) yet another long strand of facts confront me. I gather the basics, the who, the what, the where, etc, and proceed to a series of quotes. This is standard news format (more on writing here.) I do my…
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