Posts Tagged ‘Public Relations’
Why Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read More3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read More3 Ways To Deploy The Power of PR Amid the Great Resignation
BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of…
Read MoreDon’t Put A Hold On Media Relations: Pitch Smarter
On 9/11, when I worked for a different PR firm, I closed the offices I ran, with the speedy permission of my boss. I then went to my office to be there just in case a client or an employee needed my or our company’s attention. I told the team to stay home on Wednesday…
Read MoreThe Top 4 Differences Between Wine PR & Food PR
“We need PR” is a common phrase we hear from potential clients, but not all types of public relations are the same – wine PR and food PR are very different. There are intricacies specific to each industry, even within a category such as food and beverage. The devil is always in the details. It’s…
Read MoreWhat The Cluck? 7 Brand Lessons
You would have had to be off the grid and in remote areas of the country in the last two weeks not to have seen or even contributed to Popeyes Louisiana Kitchen’s chicken sandwich phenomena that created over $65 million in equivalent media value (a measurement we actually eschew) the space of two weeks. I…
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