Posts Tagged ‘Public Relations’
Five Takeaways from Muck Rack’s 2026 State of PR Report
PR is changing quickly, with AI reshaping daily workflows, new questions emerging around Generative Engine Optimization (GEO), and increased pressure to prove business impact. Muck Rack, a PR and communications platform used by thousands of companies (including Double Forte) for media relations monitoring and measurement, surveyed 1,115 PR professionals to gather insights for its 2026…
Read MoreHow Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreThe Great Log-Off: Why Less Screen Time Is the Next Big Opportunity for Brands (Again)
Audiences are finally taking a step back from social media. Across generations, consumers are rethinking their relationship with technology.
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreTop 3 Takeaways from The PR Net Future Focus 2025 Conference
The pace of change in Public Relations can be dizzying. As part of our efforts to stay on top of trends in the industry, my colleague Patricia and I attended a one-day conference in NYC – The PR Net Future Focus Marketing & Communications Industry Conference in April. With ten sessions throughout the day hosted…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read More3 Recent Instagram Updates You Need to Know About
We look at a few recent updates to Instagram you might have missed, and how they could change your strategy.
Read MoreCreating Your Press Release Strategy: Tips for 2025
Ah the press release. An old relic, if you will, of public relations and communications. A staple of many PR strategies for companies large and small. In 2020, our agency declared the press release NOT dead, and four years later, the same still remains true: a good press release will help you “control the message,…
Read MoreThe Importance of Competitive Monitoring in Public Relations
Public Relations is a fast-paced field. As good as any PR plan is when it is created, the world and therefore the news cycle will change quickly after a plan is created. Rather than always executing a plan in its original form, PR professionals must be adaptable to current events and trends. While we can…
Read MoreWhy Crisis PR Isn’t Just for a Crisis: Three Reasons Brands Should Manage Reputation Consistently
By Maggie Zeman The pandemic changed everything. Fair statement and one we’re all tired of hearing. But the reality is most companies are still dealing with supply chain issues, consumer backlash to price increases or negative fallout from a shift in their competitive landscape. Many are dealing with all three at the same time. Layer…
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