Three PR Trends Shaping 2024’s Communication Landscape

By: Catherine Bormann As trend stories flood in, we’ve got you covered with the top game-changers in PR. No need to sift through countless articles – we did the homework for you. AI, data, and humor are the stars of the show, reshaping how we do PR. Below are three ways to ensure you’re not…

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Why Genuine Media Relationships Are More Important Than Ever

As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…

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3 Ways To Deploy The Power of PR Amid the Great Resignation

BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of…

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The Top 4 Differences Between Wine PR & Food PR

What are the differences between wine pr and food pr

“We need PR” is a common phrase we hear from potential clients, but not all types of public relations are the same – wine PR and food PR are very different. There are intricacies specific to each industry, even within a category such as food and beverage. The devil is always in the details. It’s…

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What The Cluck? 7 Brand Lessons

7 Lessons To Learn from Popeyes

You would have had to be off the grid and in remote areas of the country in the last two weeks not to have seen or even contributed to Popeyes Louisiana Kitchen’s chicken sandwich phenomena that created over $65 million in equivalent media value  (a measurement we actually eschew)  the space of two weeks.  I…

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