Posts Tagged ‘tiktok’
Four Key Takeaways from the 2023 Social Media Marketing World Conference
by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…
Read MoreThe Clock Continues to Go ‘TikTok’ on Instagram’s Relevance as a Push to ‘BeReal’ Commences
When the third, seventh and nineteenth most followed users on Instagram (totaling over 882,000,000 followers) publicly state that your app has a problem, it might be time for a change – or is it too late? On Monday, July 25th, Kylie Jenner and her sisters, Kim and Kourtney Kardashian, shared a meme that instantly went…
Read MoreHush, Just Stop! #BritneySpeaks but is the World Ready to Listen?
By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the…
Read MoreHow Brands Are Reaching Gen Z on TikTok
TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…
Read MoreHow the Power of Social Media Helped Bring the #FreeBritney Movement to the Forefront
by Gabriel Munoz In the years since Britney Spears first became a global pop icon, a lot has changed. In fact, the majority of her most iconic moments in pop culture occurred before social media was even a thing. In the early ‘00s, what became a “moment” or not, was dictated by the mainstream media.…
Read MoreTikTok vs. Instagram Reels
The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app…
Read MoreBrands, What Are You Waiting For?
If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share…
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