The Irrefutable Power of Data in Media Relations

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Today’s media landscape has become increasingly complex—its purview stretched to include social media and trusted influencers, its transparency clouded by sponsored media, and its authenticity called into question by biased reporting. The sheer volume of information available daily is overwhelming and confusing to navigate, making it more and more difficult to reach the audiences that matter. 

This is why data is a superpower for brands and PR teams. In a world full of skepticism and misplaced trust, coupled with influencers who communicate directly with their audiences, reliable data has greater, renewed value in generating authentic connections with consumers.


We share our viewpoint, with concrete examples of how to use data in your media outreach, in our newest POV: The Irrefutable Power of Data in Media Relations. Download it here. Watch the video here.