We know the saying actually goes, “The more things change, the more they stay the same,” – just wanted to make sure you were paying attention. And actually, the reverse is true. The more things stay the same, the more they do change.  That’s because change is a constant in our lives, our business, and the world. (I think we’ve said this once or twice or a lot…) We tend to view change as new, but actually it’s same ol’ same ol’.

In the last month alone, we’ve witnessed many things that impact the work we do. Instagram added horizontal story viewing. (Read more about the benefit of Instagram stories our here.) Google made a significant update to its search algorithm. We covered that for you too. (Read Do you Google Google?) US viewership of the 2019 Women’s World Cup final was 22 percent higher than the 2018 men’s final, proving that consumer behaviors do change and as marketers we need to pay attention to trends that truly shift paradigms.

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